The Analyst will work within the Guest Insights Team to represent the "voice of the consumer" and aid each of the Inspire Brands in delivering fact-based consumer and customer understanding through primary consumer research, market segmentation, and consumer surveys. This person will also support data analysis of internal and external sources to help inform customer understanding.
Mine consumer research to identify growth targets, triggers, barriers, and demand space opportunities
Help conduct consumer research to identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings
Identify and provide insights and recommendations on industry and consumer trends and competitive activities to potentially impact company strategy and business decisions
Assist with managing vendor relationships including scheduling, planning, and monitoring consumer research projects
Learn and develop the expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Guest Insights Team Lead
EDUCATION & EXPERIENCE QUALIFICATIONS
4 Year / Bachelors Degree
Concentration in Marketing, Business Administration, Statistics/Mathematics, Communications or Social Science
1-2 years of experience in marketing or research analysis. Familiarity with primary and secondary research
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
A passion for solving business problems using quantitative data-driven methods and information (data discovery, data visualization, and data mining)
Experience with research platforms (e.g. Qualtrics, Decipher) and Microsoft Suite of products (Excel, PPT, Word)
An ability to communicate quantitative analyses in a clear, concise, and actionable manner
Logic-driven understanding of data including consumer, competitive, and business data
Ability to tell the story with data pulling from multiple data sources
A Strong presence of Intellectual Curiosity
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 11,200 Arby's, Buffalo Wild Wings, SONIC Drive-In, Rusty Taco and Jimmy John's locations worldwide.
We are creating a family of brands with maverick qualities, each with their own distinct positioning, guest experience, and product offering. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.