Applications Developer - Email Marketing
Horizontal Talent

Job Info

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Overview

• The Application Developer supports the Email Product team by designing, architecting, and developing solutions for the email platform at Bath & Body Works.
• This team member will execute feature enhancements provided by the product owner and their stakeholders by developing and integrating best-in-class email technology and practices, optimizing the daily email operations.
• As the subject matter expert, you will be expected to create a strong foundation, internalize our email marketing and transactional email program, help team members develop necessary skillsets and understand campaign specialist tasks, and create operational efficiencies leveraging the tools, technology, and vendors available.

Responsibilities

• Be the subject matter expert for email campaign setup & deployment for all email types.
• Document technical account setup and audit tooling surrounding campaign deployment processes.
• Provide technical solutions and train analysts on custom email capabilities built by you and the product team.
• Work alongside data analytics team to internalize audience file generation, daily execution specs, audience count operations, and feeding data back in our CDM.
• Own Web Analytics Connector and UTM tagging alongside Martech/Data & Analytics to provide thorough reporting on email performance.
• Develop HTML/CSS templates for 3rd party platforms such as Queue-it, Narvar, and others as needed for internal stakeholder projects
• Maintain (editing, updating, QA) code snippets, email template systems using SFMC code blocks, AMPscript, and HTML/CSS, and other markup languages as required by vendor tooling.
• Liaison and work closely with SFMC partners on special projects, such as API integrations, platform setup, etc.
• Create, edit, and maintain subscriber lists and data extensions.
• Implement segmentation, personalization, and dynamic content.
• Work with Enterprise Technology teams to manage SSL certificates, Domain, Subdomain, DNS configurations, and send classification management in SFMC.
• Optimize deployment process to respond to business needs following agile principles.
• Assist digital production analysts and marketing in tracking and resolving customer experiences issues related to campaign setup (audience files, segmentation, data) after hours.
• Develop insights on customer and business dynamics through metrics and drive to productive action.
• Apply campaign performance feedback into workflow and segmentation testing.
• Maintain Confluence documentation of solutions and proprietary processes as it relates to the email product at BBW.
• Requires some remote on-call flexibility outside of normal office hours.
• Other duties as assigned.

• 4+ years of direct experience working within digital retail operations preferred
• Experience with the Scrum model and/or Agile methodologies
• Proficiency with HTML/CSS for email with experience in email coding best practices and optimization for each email client
• Experience with JSON, XML
• Experience effectively leading teams (directly or indirectly)
• Experience with an Enterprise Email Marketing Provider such as Salesforce Marketing Cloud
• Experience with Atlassian products (Jira, Confluence)
• Experience working with SOAP/RESTful web services
• Experience with personalization and visual experience platforms (MovableInk). Familiarity with SSL certificates
• Familiarity with SQL a plus
• Detail-oriented with a penchant for organization and tidiness
• Ability to multi-task and manage time in a fast-paced environment
• Excellent written and oral communication skills, including relationship management, presentation, facilitation, and decision support
• Experience working in a large, highly matrixed, enterprise with competing priorities across teams
• A minimum of a bachelor's degree (preferred) and/or significant related experience

Preferred Qualifications

• Experience with AMPscript, journey builder, automation studio, and other proprietary SFMC technology
• Familiarity with Adobe Creative Cloud Suite (Photoshop)

This job has expired.