Assistant Brand Marketing Manager, Beverages
Inspire Brands

Canton, Massachusetts

Posted in Retail


This job has expired.

Job Info


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Do you want a fast-paced and exciting work environment? Grab a coffee, let's chat!

Who We Are-

Dunkin', a member of the Inspire Brands family, is one of the world's most recognizable quick service restaurant brands with more than 12,000 franchised restaurants worldwide. Famous for our combination of high-quality coffees, espresso beverages, baked goods, and breakfast sandwiches, served all day with fast and friendly service.

If you have ever wondered what life is like when you work for the Dunkin' brand, imagine there's free coffee, donuts, and ice cream every day at the Boston Support Center in Canton, MA.

While many of our Boston Support Center team members are currently working remotely due to the Covid-19 pandemic, our people first culture and strong commitment to our values have continued to shine virtually as we are #Makin'ItWorkTogether.

Beyond flexible schedules and other awesome work perks, Dunkin' is a place where we surround ourselves with people, we value to better the products we love by rolling up our sleeves for work that fuels us.

Purpose of Position -

Work with cross-functional team to bring coffee product offerings from ideation to testing, and then through launch and post-launch analysis. Support the discovery, development, and validation of product innovation opportunities across all beverage categories, serving as primary "trend hunter" for the beverage team on ideas that are 2-3 years out from launch.

What You'll Be Working On-

  • Lead a cross-functional team to test and launch products/programs, on time and with maximum effectiveness.
  • Work both solo and in conjunction with beverage and XF team to identify emerging product trends that align with brand strategy.
  • Regularly visit Dunkin' restaurants, competitors, independent shops and grocery for primary research into trends.
  • Serve as expert for the team in secondary research tools (Mintel, Datassential, etc.) to validate ideas and evaluate opportunity size.
  • Partner with Culinary and Insights teams to further ideate product innovation and determine positioning.
  • Develop product briefs to kick off XF team and lead the team on testing product innovation across all beverage categories, where needed.
  • Assist in managing the national promotional calendar, helping to identify which products to launch (and ideal timing for those products) based on learnings through test or concept screeners. Help to prepare materials to present the business case for each product/program.
  • Work with XF team of R&D, operations, supply chain, demand planning, QA, commercialization, and legal to ensure products are ready for launch.
  • Partner with Operations team to draft and review readiness materials to prepare and educate Dunkin' crew members on new products.
  • Write product briefs to kick off agency partners for all consumer creative associated with product launches. Partner with Brand Stewardship, Digital, Media, and PR teams to bring products to life.
  • Partner with business analytics team to measure and analyze the impact of programs vs. goals and objectives, to allow for continuous learning and improvement.

What You'll Need-

  • Bachelor's degree
  • One to three years of relevant Marketing, Product Development / Management, or Consumer Insights experience required (may include internships)
  • Intermediate Excel and PowerPoint skills required
  • Experience working cross-functionally preferred
  • Experience with retail or consumer products a plus

Dunkin' Brands, Inc. is an Equal Opportunity/Affirmative Action Employer, and considers all applicants without regard to age, race, color, religion, creed, national origin, citizenship status, gender, sex, physical or mental disability, genetic information, marital status, sexual orientation, gender identity and/or expression, or veteran status or any other legally protected category.

We are committed to providing reasonable accommodation to applicants with disabilities. If you require a reasonable accommodation in the application or hiring process, please email us at Careers@Dunkinbrands.com and include the nature of your request, your name and preferred method of contact. Requests for accommodation are considered on a case by case basis. Please note any application materials submitted via email will not be considered and we will not respond to any inquires made that are unrelated to requests for reasonable accommodation by individuals with disabilities.

In the U.S., Dunkin' Brands is an "at will" employer, which means if hired, you or the company may terminate your employment for any lawful reason or for no reason, with or without advance notice, with or without cause, and at any time and this cannot be changed by any statement, promise, policy, code or course of conduct, except by a writing signed by an appropriate officer of the Company.

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.


This job has expired.

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