Associate Director, Broker & Community Engagement, CenterWell, Las Vegas
Humana

Job Info

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Description

CenterWell Senior Primary Care, a subsidiary of Humana Inc., is the new brand for a primary care medical group practice with centers open or opening in Florida, Georgia, Kansas, Louisiana, Missouri, Nevada, North Carolina, South Carolina and Texas. CenterWell Senior Primary Care has a strong emphasis on senior-focused primary care for members of Medicare Advantage health plans and is committed to providing personalized, high-quality primary care combined with an excellent patient experience. CenterWell Senior Primary Care has experience in both the treatment and management of most chronic and acute-care conditions. The practices also provide health education and value-added, well-being services at the centers and around their neighborhoods to help both patients and community members improve their health.

At CenterWell Senior Primary Care, we want to help those in the communities we serve, including our associates, lead their best lives. We support our associates in becoming happier, healthier, and more productive in their professional and personal lives. We promote lifelong well-being by giving our associate fresh perspective, new insights, and exciting opportunities to grow their careers. Our culture is focused on teamwork and providing a positive and welcoming environment for all.

Responsibilities

• The Associate Director, Broker & Community Engagement will have market oversight over the consumer and local broker sales channels. In this role, he or she will plan and execute marketing campaigns and be responsible for generating new patient enrollments through engagement with health plan brokers, the community and individual seniors. Our sales teams engage with prospective patients by leveraging strong, lasting relationships with community partners and brokers, hosting events that introduce our brand and special model of care, and supporting health and well-being activities in our primary care centers and virtually. The Broker & Community Engagement Manager will act as the point person for brokers - those owned by health plans, affiliated with health plans or operating independently.
  

The Associate Director, Broker & Community Engagement responsibilities include:

• Acting as the local sales leader for geographical market and serving as the liaison to corporate sales leadership to leverage national tools, capabilities and best practices
  
• Developing, in collaboration with local market leadership, a market-level sales strategy and plan
  
• Hiring and training representatives to support the Conviva brand and create a best-in-class consumer sales team
  
• Motivating, developing and supporting consumer sales team within the market; performance management against sales targets at individual, clinic and market level
  
• Development and oversight of market-level broker relationship strategy and plan; performance management against targets for the market
  
• Developing tools and capabilities that can be deployed to support the community engagement team and broker relationships, including promotional programs, new categories of community partners and innovative lead development techniques
  
• Procuring and managing partners that provide access to local community organizations (e.g. retailers, service organizations, food banks, etc.)
  
• Optimization of CRM tool (Salesforce) for tracking broker relationships and consumer leads to support performance management, analytics and compensation programs
  
• Strong collaboration with national growth, marketing, market operations, and analytics teams to develop growth strategies and drive overall market performance
  

Required Qualifications

• (5+) years' experience in sales leadership, including both consumer and B2B sales
• Proven ability to develop strategy within matrixed organization and drive execution of plan
• Strong performance orientation around sales goals and metrics
• Process development expertise with demonstrated progressive experience
• Ability to coach and develop associates formally and informally
• Proven ability to understand specific consumers and communities in order to drive sales strategies for them
• Must be passionate about contributing to an organization focused on continuously improving consumerexperiences
• Comprehensive knowledge of all Microsoft Office 365 applications
• This role is part of Humana's Driver safety program and therefore requires an individual to have a valid state driver's license and proof of personal vehicle liability insurance with at least 100,000/300,000/100,000limits
• Ability to travel outside of home market 30%

Preferred Qualifications

• Bilingual Spanish
• Management of Salesforce System
• Bachelor's degree
• Managed Health Care experience focusing on our Medicare population

Scheduled Weekly Hours

40

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