Associate Director/Senior Associate Director, Marketing - Oncology
Boehringer Ingelheim

Job Info

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Description:

Description\:

Manages and coordinates the development, implementation and monitoring of brand plans for a US brand or an indication for a brand. Participates in the development of marketing strategies and leads the development of marketing tactics to meet business goals. Is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to others.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities\:

• Manages and coordinates the development, implementation and monitoring of core elements of the brand plans. Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements. Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.).

• Represent brand with internal and external stakeholders. Plays a lead role in the development and execution of brand positioning and messaging to achieve goals. Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy.

• Monitor/analyze product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand so as to define actions/tactics to advance brand toward its strategic objectives.

• Assists in the development and monitoring of product forecasts and brand expense budgets. Meet financial targets for the brand including net sales, discounts, market share and expenses.

• Support annual business planning process as per schedule. Present to Senior Management as needed.

• Manage and implement Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value.

Associate Director Requirements\:

• Bachelors degree from an accredited institution required, plus seven to ten-plus (7-10+) years of previous product marketing, field sales or relevant work experience. Five (5) of the mentioned years need to be in Marketing.
• Master's degree preferred.
• Although the position does not require people leadership experience the prior experience in leading projects is preferred.
• Exhibit strong written & verbal communication skills along with excellent interpersonal skills and demonstrated ability to develop stakeholder relationships.
• Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
• Proven ability to work on multiple projects & prioritize effectively.
• Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation.
• Show agility with a proven ability to evolve strategic & tactical elements based on research, data & industry trends.
• Demonstrated problem solving and analytical skills.
• Demonstrated ability to collaborate & influence cross functional stakeholders without direct authority. OR. Demonstrated ability to collaborate and gain buy in from stakeholders to deliver results in a highly matrixed organization.
• Entrepreneurial drive with proven track record of exceeding goals. OR entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals.
• Demonstrated ability to mentor/lead other team members.
• Previous experience leading a larger scale business project including development & implementation of plan and metrics and achievement of goals.

Senior Associate Director Requirements\:

• Bachelor's degree from an accredited institution required.

• MBA preferred.

• Eight-plus (8+) years of experience in the pharmaceutical industry or marketing, including five (5) years of US pharmaceutical marketing or related pharma experience.

• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)

• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred

• Demonstrated leadership skills.

• Previous supervisory experience preferred.

• Demonstrated project management skills.

• Demonstrated ability to manage budget and resources.

• Demonstrated ability to achieve results in a highly matrixed organization.

• History of successful performance.

• Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities and AAI Behaviors.

• Proficiency in MS Office, Outlook and database applications.

• Ability to travel (may include overnight travel).

Eligibility Requirements\:

• Must be legally authorized to work in the United States without restriction.

• Must be willing to take a drug test and post-offer physical (if required).

• Must be 18 years of age or older.

Who We Are\:

At Boehringer Ingelheim we create value through innovation with one clear goal\: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key because your growth is our growth.

Want to learn more? Visit boehringer-ingelheim.com and join us in our effort to make more health.

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities. All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

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