Large consumer goods manufacturer is seeking an Associate Trade and Promotions Manager.
This position will work remotely and may occasionally travel to corporate.
•Design promo event-level guidelines
•Partner with Sales to develop ROI-informed promotional calendars/plans
•Manage promo effectiveness scorecards
•Help with promotion optimization and trade management.
•Perform RGM analytics for promotions & trade and drive insights to support RGM strategy.
•Facilitate inter-department communication and sharing of best practices.
•Support commercial functions in ad-hoc requests (e.g., evaluating new promotion under consideration).
•Conduct promotional analytics for key accounts and across channel archetypes
•Lead quarterly promo effectiveness reviews
•Run analytics to understand effectiveness of trade terms (e.g., incremental margin or growth per dollar invested in a given account) and make recommended changes
•Partner with Trade Strategy team to develop, implement, and manage trade spend architecture by channel
•Partner with Sales & Marketing to develop customer sell-in stories when needed
EDUCATION / EXPERIENCE:
•BA/BS (mathematics, economics, etc) that requires extensive quantitative knowledge, MBA preferred
•Demonstrated professional and academic success
•Experience in CPG Revenue Growth Management, specifically post-promotional analysis and trade spend effectiveness
•Communications skills- advanced writing and communication skills, and be able to interact and persuade individuals levels senior to him or her, as well as actively participate in meetings and group discussions with individuals from various parts of the organization (e.g. Marketing, Sales, Finance)
•Analytical skills- the individual must be able to follow detailed instructions to perform complicated financial analyses, as well as determine basic analyses required to support the regions in their pricing decisions (e.g., structure the problem, collect data, identify issues and present results)
•Computer skills- familiarity with computers and advanced knowledge of Excel, Tableau and PowerPoint is required. Alteryx optional.
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