Brand Manager
Tyson Foods, Inc.

Job Info

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Job Details:

SUMMARY:

The Brand Manager is responsible for management of the business activities for the brand and has total responsibility to manage budget and P&L to meet company objectives for Annual Operating Plan and Long Range Planning process. This role develops and/or collaborates on long and short-term strategies, marketing plans, new products, packaging, advertising, and sales promotion programs that will achieve corporate profit, volume, and share objectives.

Responsibilities

• P&L ownership for the assigned Brands/Categories including submitting business plans that define success for your area of ownership
• Manage your team to accomplish set financial/volumetric goals for your assigned category
• Create share growth strategy and tactics for assigned Brands/Categories
• Define desired product quality and ensure specs drive desired quality
• Assist with the Strategic Planning process and the development/execution of Growth Strategies and the Annual Marketing Plans for assigned Brands/Categories
• Lead Quantitative and Qualitative Brand/Category performance analysis in support of the weekly and monthly business reviews with SVP for the assigned categories, provide detailed analysis using analytic resources for assigned Businesses/Categories
• Build and execute pricing strategy for assigned Categories
• Collaborate with and leverage Insight Intel team
• Lead Cross Functional Team projects (Insights, Finance, Operations, Demand Planning, S,S&P, Innovation, R&D, and Shopper Marketing) in support of Category objectives ; lead cross functional team projects (as assigned)
• Support the development of Marketing Tactics to support the Brand Strategy
• Develop and maintain Competitive Intelligence documents
• Manage the process of identifying industry and consumer trends; manage proprietary research projects, mine and analyze secondary data to spot trends and insights in support of defined strategies
• Seek opportunities for personal development and proactively identify ways to add value to Business Unit teams
• Other duties as assigned.

Requirements:

• Bachelor's degree in Business Administration, Marketing or similar field preferred
• 7-8 years of experience in business management, preferred and/or MBA
• P&L Management and Ownership and/or Brand Growth experience in the food industry, specifically in protein preferred

Relocation Assistance Eligible:
Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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