Brand Marketing Lead
ElsevierJobs

Job Info

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Who We Are

At Osmosis, we believe that everyone who cares for someone can learn by Osmosis. Our global team's mission is to empower clinicians and caregivers with the best learning experience possible, increase healthcare capacity, and ultimately improve patient outcomes. In 2021, Osmosis partnered with Elsevier - the world's leading publisher. This combined partnership will help us reach our goal of educating a billion people by 2025. Together, we are creating a more caring world by developing the most caring people.

What You'll Do

As a Brand Marketing Lead, you will work closely with the Sr Director of Marketing and Marketing Team to develop and execute a content strategy to drive overall brand awareness and B2C conversion. Ensure website/product copy and outbound communications across all departments are error-free and closely aligned with the Osmosis voice and tone guidelines.

Key Responsibilities:

The deliverables for this role include, but are not limited to:

• Develop content strategy to drive awareness, traffic to site, leads, and purchase conversion
• Work cross functionally with other teams to create various types of content including blogs, infographics, videos, guides, etc
• Maintain content calendar
• Manage blog including strategy, planning, publishing, and partnerships
• Manage a team of freelance content writers, including OMEFs
• Manage, monitor and enforce Osmosis brand voice and tone across all learner-facing content and channels
• Provide expedient and well-crafted responses in the event of a PR crisis.
• Support marketing campaigns and team with copywriting and copyediting needs
• Optimize content for SEO
• Be conscientious of DEI issues and language in everything we do and publish
• Develop and maintain analytics tracking for key metrics
• Continuous user and competitor research to inform content strategy

Qualifications:

• At least 2 years of experience in content marketing
• Experience managing a content marketing strategy and calendar
• Experienced people manager
• Experience working with content creation, delivery, reporting, testing, and analysis.
• Organized and detail-oriented.
• Experience working autonomously and seeing projects through to completion.
• Experience working with cross-functional teams, including product management, content development, and creative teams.
  Mission and Value Aligned. You resonate with our organizational values and embody them daily. You are motivated to help us achieve our common goals and shared vision!
• Adaptable. You embrace the scrappy startup mentality. You are flexible and versatile with changes to projects, goals, and strategies. You are comfortable working in an entirely virtual environment.
• Proactive. You seek out new ways to problem-solve both solo or with your team members. You work diligently to produce excellent results, even with limited time and resources.
• Growth mindset-oriented. You are constantly learning and applying these learnings to your craft. You work through change and obstacles to reach resolutions and value the power of "not yet."
• Solutions Oriented. You see problems as opportunities to act. You love proposing solutions and lean towards problem-solving action.
• Reliable. You get things done on time and if you drop the ball, you're the first to pick it up. You hold yourself accountable and take ownership for mistakes.
• Caring Communicator. You know the importance of clear, thoughtful communication in a fully distributed environment. You can navigate crucial conversations through mindfully listening to others and clearly expressing your needs.

Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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