Clinical Marketing Specialist - Heart & Vascular
Northeast Georgia Health System, Inc.

Job Info

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Northeast Georgia Health System is rooted in a foundation of improving the health of our communities.

Clinical Marketing Specialist - Heart & Vascular

Relocation assistance offered for qualified experienced candidates

Job Summary:

Responsible for creative planning, coordination and implementation of all aspects of marketing to raise high quality reputation and awareness of NGMC services within the Heart & Vascular industry. Responsibilities include developing strategic marketing and media relations plans to engage the right audiences, creating engaging content across all mediums (video, audio, digital, print, etc.), coordinating in-person and virtual events, and developing KPIs to demonstrate progress.

Minimum Job Qualifications:

• Bachelor's degree required, preferably in a communications/marketing related field.
• Minimum 2-3 years' experience in the healthcare or business-to-business marketing industries.

Preferred Skills:

• Clinical experience or background.

Job Specific and Unique Knowledge, Skills and Abilities:

• Working knowledge of successful business-to-business marketing tactics.
• Strong writing skills across all media (print, web, presentations, etc.), as well as expert proofreading skills and knowledge of AP Style.
• Working knowledge of online marketing platforms and required skills (social media, online advertising, search engine optimization).
• Strong interpersonal and teamwork skills at all levels, from leadership to the frontlines.
• Skilled presenter with ability to tailor complex messaging to fit the level of each audience.
• Working knowledge of business-to-business and industry trade publications, as well as media relations skills.
• Ability to coordinate with graphic designers to ensure effective design of marketing/engagement materials.

Essential Tasks and Responsibilities:

• Develop and execute strategic marketing and media relations plans to engage Heart & Vascular industry audiences.
• Take ideas and direction from multiple operational and clinical leaders to shape and influence marketing strategy.
• Develop creative concepts and work with in-house resources and outside companies to create online, video, audio, print, and other marketing and communication pieces.
• Negotiate and contract necessary vendor contracts to support marketing plans.
• Write content and act as editor for publications, online content and other communication materials in accordance with assigned deadlines.

Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals.

NGHS: Opportunities start here.

Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

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