Content Strategist (HR title: Associate Director 2) - Meadows School of the Arts
Southern Methodist University Inc

Job Info

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Description

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and 80 countries to take advantage of the University's small classes, hands-on research opportunities, leadership development, community service, international study and innovative programs. The University offers a strong foundation in the humanities and sciences and undergraduate, graduate and professional degree programs through eight schools.

Now in its second century of achievement, SMU is increasingly recognized for the ways it supports students, faculty and alumni as they become ethical leaders in their professions and communities. The University's entrepreneurial spirit lives in people from every academic discipline who see opportunities to create something new in the world - and work hard to bring their innovations to life. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for our students, faculty and alumni to make a global impact. On the most beautiful college campus in the country, SMU Mustangs are energized by unbridled opportunities - from teaching, learning and research to creativity, performance and athletic endeavor.

About the Department:

The Meadows Marketing and Communications Department promotes, cultivates and supports the vibrant, diverse educational community of SMU Meadows School of the Arts. The team works diligently to ensure all outgoing Meadows communications are consistent with organizational message, are produced with the utmost quality possible, and represent the best strategic medium for the desired audience.

Meadows Marketing and Communications provides a number of services to the school, including but not limited to media relations and public information, graphic design and art direction, print production, content management, branding insight, event marketing, and market research.

About the Position:

This role is an on-campus, in-person position.

The architect of Meadows' digital presence does extensive research to understand the online behavior of Meadows target audiences and digitally connect them to our brand. Advises clients on aligning their goals with digital marketing strategy & identify opportunities for them to use digital channels to enhance their work in ways that support Meadows and SMU objectives. Implements SEO best practices and provides a level of fluency on digital platforms that leads to the recommendation of optimal online solutions. Creates and manages content marketing campaigns with team members, student workers and freelancers, including local influencers and content creators. Oversees video strategy including short form video creation/distribution and YouTube channel management. Success will be continuously pursued by analyzing platform insights, and conducting asset audits to map the school's global web presence, assessing the effectiveness of each asset.

Essential Functions:

• Plans and implements brand strategies for Meadows, SMU DataArts and internal clients. Combines industry best practices and innovative thinking to create ideas that tie web, mobile, email, search & social together to provide solutions based on consumer insight & data. Advises clients on scope and recommendations for their projects and ensure that the work supports Meadows-wide goals and objectives.
  
• Using an editorial plan for all Meadows and DataArts digital properties (websites, all blogs, social platforms, microsites, video and podcasts), creates and manages content strategy for Meadows School of the Arts. Includes channel integration, advance planning and careful execution. Strengthens the voice of Meadows on all digital platforms.
  
• Oversees student workers and freelancers including videographers, copywriters, content managers and web designers. Collaborates with other Meadows team members including those working in marketing, web, video creation and streaming.
  
• Provides continuous assessment of Meadows' performance in digital spaces including Google Analytics, social platforms, Meltwater, email tools and any other available tools for analyzing the effectiveness of marketing campaigns.
  
• Occasional evening/weekend hours may be required to provide digital coverage of top-priority events or manage video crews.
  

Qualifications

Education and Experience:

A Bachelor's degree is required. A Bachelor's degree in marketing, journalism, communications or film is preferred.

Three years work experience is required. Experience working in HTML, a minimum of two different content management systems and writing for a variety of channels in multiple styles (including social platforms and AP style) is required. Experience with inbound marketing campaigns, web/social analytics and experience with project management software (like Asana) is preferred.

Knowledge, Skills and Abilities:

Candidate must be able to interpret messages, understand audiences and create content that communicates desired message to target market.

Candidate must possess a strong sense of initiative and ability to work independently.

Candidate must also have exceptional creativity and communication/organizational skills to retain detailed information about a variety of clients and quickly changing products.

Candidates ability to multi-task and prioritize many competing demands is essential.

Candidate knowledge of content management systems and familiarity with SEO best practices is a plus.

Candidate must have an eye for creating online content and an ability to manage multiple projects in a fast-paced, deadline-driven environment.

Candidate must be able to demonstrate proficiency in HTML, Wordpress, Google Analytics and social platform analytics.

Candidate knowledge of Sitecore and video production software is a plus.

Physical and Environmental Demands:

• Sit for long periods of time
• Bend, squat, crawl, stand, kneel
  
• Reach above shoulders
  
• Handle objects (dexterity)
  
• Carry/lift 25 lbs.
  
• Walk for long distances
  
• Push/pull
  

Deadline to Apply:

Submissions received by March 13, 2023 may receive priority consideration.

This position is open until filled.

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

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