Kforce has a client that is seeking a Data Analyst in Boston, MA.Responsibilities:
Serving as a technical data SME for a number of tools in the Consumer and Martech stack, such as email, CDP, data insights platforms
Owns the management and solutioning of the data driven technical infrastructure that powers company's website digital marketing
Works within an agile framework and partners closely with product managers to ensure development and release schedule is in sync with business priorities
Manages Salesforce Marketing Cloud inbound and outbound data integrations and is hands-on within the tool
Partners closely with the analytics tech team around data integration work that powers martech solutions
Coordinates and participates in testing and is responsible for insuring implementation integrity
Change management, including implementation of new marketing technology rollouts
Potentially overseeing training and user adoption for any new or existing digital marketing initiative
Lead user acceptance testing while correcting any issues that arise
Stays informed on industry trends and new technologies within the martech space to influence product roadmap and strategy
Bachelor's degree in Information Systems, Computer Science, Marketing, or a related field
3-5 years of experience in a marketing technology and consumer data role within digital commerce
Minimum of 2 years of experience with hands on expertise managing Salesforce Marketing Cloud (Exact Target) and experience with other martech tools like such as audience management, DMP
Understanding of social networks and experience using social network APIs (Facebook apps, Twitter apps, and Open Social Apps)
Understanding of digital marketing strategy, attribution, membership/email acquisition strategies to evaluate technical feasibility
Ability to both technically design solutions and be able to project manage and communicate up to business stakeholders at different levels of the org
Experience working in an agile framework and backlog management
Understanding of overall retail data architecture and the flow of data within the martech ecosystem
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
According to the US Bureau of Labor Statistics (BLS), human resources specialists is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. Human resources specialists will be needed to handle increasingly complex employment laws and healthcare coverage options. Most growth is projected to be in the professional, scientific, and technical services industry.
According to BLS, the median annual wage for human resources specialists was $63,490 in May 2020.
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