Large consumer goods manufacturer is seeking a Digital Assets Specialist.
•Work with key business leaders and cross-functional stakeholders to lead the development of the digital assets management vision, guiding principles, prioritized use cases/end-user experiences, high-level requirements, and roadmap
•Manage digital shelf set up, map, and ensure proper formatting of syndication content data
•Ensure delivery of product content to retailer portals and overall eCommerce content delivery
•Onboard new and update existing syndication channels, including understanding and acting on retailer-specific requirements and change requests
•Work with the Marketing team to ingest and deploy Marketing content including copy, images, and enhanced content
•Develop and deploy Sales digital catalogs/libraries and materials necessary for viewing product assortment, attribution and SEO
•Develop and maintain a metadata entry protocol. Work with various stakeholders across the enterprise to define metadata and taxonomy guidelines. Actively promote data consistency to support common standards and analytics
•Manage periodic data verification review and audit processes to ensure data accuracy and to support easy and consistent search and delivery of assets, and determine ways to improve content quality and efficiency
•Work with Category Management, RGM and Marketing teams to inform strategy through performance measurement and reporting KPI's, develop best practices, review optimization efforts, and jointly identify opportunities to activate against
•Develop product and category expertise to drive continual improvement and identify emerging technology opportunities to ensure Ruiz maintains category leadership
•Bachelor's Degree preferably in Business, Marketing, Supply Chain, Finance or related field
•Minimum 5+ years of CPG manufacturing experience
•Comfortable working in internal data systems, Digital Asset Management software experience desired (Syndigo, 1WorldSynch, Salsify and similar tools)
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