Digital Marketing Coordinator
Dayton Superior

Job Info

---

POSITION SUMMARY:

The Digital Marketing Coordinator will be responsible for creating cohesive content across a variety of digital platforms including social media, email marketing, video development/editing and program management. In addition, the position will be responsible for tracking all digital campaign effectiveness, digital engagement initiatives, updating and maintaining online assets and streamlining digital marketing production.

This position will use creative and analytical skills to help further define our digital narrative, enhance our online presence and image, improve digital communication with customers and help drive growth through effective online campaigns.

Must be creative, innovative, multimedia savvy, well-organized and have a solid understanding of a wide variety of digital touchpoints to drive highly effective digital campaigns, enhance the user/customer experience and deliver on digital objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Support all marketing initiatives through the creation and scheduling of all website, social media and email campaign content.
• Grow Dayton Superior's social media impact through the addition of appropriate social media channels, content development (such as stories, reels, and video use) and strategic social media engagement
• Maintain and grow Dayton Superior's extensive email marketing customer database\
• Work closely with SEO Marketing Coordinator to maintain and enhance all current SEO and SEM initiatives for the Dayton Superior website.
• Keep standard website content up to date/Assist in the creation of and maintain all product content on website

PHYSICAL DEMANDS:

The physical demands described here are representative of that that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Low physical effort required to sit, stand at files, bend, stoop, lift, and walk.

• Maximum unassisted lift 35 lbs, average lift less than 10 lbs.
• Requires ability to use a keyboard, monitor and calculator.
• Requires the ability to communicate verbally, both in person and on the telephone.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.

Inside average office environment.

• Average office noise levels.
• No personal protective equipment required.
• Ambient temperature between 68• and 76•

---