Digital Marketing & Ecommerce Manager
Sigura

Job Info

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 Company History:

Founded in 1892, Sigura is one of the world’s leading suppliers of sanitizers and other water treatment chemicals.  Sigura has built a strong portfolio of iconic brands with unique potential in their geographic end markets and strong customer recognition and loyalty.  The company has developed leading market positions in North America, South America, EMEA, and South Africa.  Sigura is accelerating future growth through disruptive business models by leveraging innovative distribution and sales models to enhance consumer experience and drive demand.

Job Summary:

The Digital Marketing & Ecommerce Manager reports into the Head of DTC Marketing and will drive the implementation of our DTC strategy, oversee and optimize campaigns across digital marketing channels such as paid search, display, social, email, SMS and other platforms. This role is responsible for digital strategy and day-to-day management of the multiple brand/DTC sites and app, optimizing user journeys, and full funnel conversion and retention strategies aligned with brand objectives. The Digital Marketing & Ecommerce Manager is data driven and passionate about customer experience. In your role, you will interact with a cross-functional experts from supply chain, IT, finance, customer support, and brand management.

 Job Responsibilities

• Manage digital media strategy, collaborate with creative and paid media agencies to manage campaigns and strategy for SEM, SEO, paid social, display ads, and email marketing campaigns.
• Prepare briefs, define campaign objectives, A/B testing, timing, budget for digital advertising from concept through to execution.
• Develop and manage Email calendar, develop programs to grow email list and manage the execution of batch email from the Klaviyo platform.
• Manage DTC site(s) on Shopify and wordpress for content creation, traffic acquisition, journey mapping, automation, conversion, A/B testing and reporting. Manage the Product Catalogs and optimize landing page experience.
• Identify and evaluate new marketing channels and partnerships like affiliate and referral.
• Collaborate with brand team on annual marketing calendar.
• Lead the implementation of marketing technologies with CDP, marketing automation, dashboard etc.
• Lead the development of audience segmentation, and product/content affinities based on purchase and behavioral data.
• Personalize consumer experience by delivering the right content across web, email, social media, and other digital media channels to the right audience at the right time.
• Analytics: Monitor site performance, deliver weekly/monthly reporting on website and marketing channels, use data to make recommendations on improvements.
• Monitor competition and market regularly to inform marketing strategy.

Key Requirements:

• 5-7 years in B2C digital marketing or eCommerce.
• BA/BS/MBA in Marketing or related field.
• In depth knowledge of paid search, paid social, retargeting, SEO/SEM, and email marketing.
• Track record of successfully managing and executing marketing campaigns and managing creative and paid media agencies.
• Experience in CPG, retail, or ecommerce.
• Experience in Shopify, wordpress or similar ecommerce and content platforms.
• Hands on knowledge of Google Analytics, and web tracking.
• Experience with implementing marketing technology, CRM/CDP, marketing automation.
• Experience in managing marketing budgets and optimizing media ROI for profitability.
• Outstanding communication, presentation, and cross functional leadership skills.
• Excellent organizational, project management and time management skills.

 

This job has expired.