Digital Marketing Manager
RELX

Job Info

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LexisNexis North America Print are looking for an experienced Digital Marketing Strategist to join our team. In this newly created role, you will identify needs and new opportunities and aspire to increase digital brand awareness for some of the top legal brands in the country. If you are tech-savvy, have innovative ideas to improve customer experience and love working in a fast-paced environment, we would like to meet you.

Ultimately, you should be able to use web technologies to achieve our new business and POS goals.

Job responsibilities:

• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Build strong product positions and customer interfaces through social media interaction
• Stay up-to-date with our audience's preferences and digital tech developments and proactively suggest new campaigns
• Be the digital brand evangelist, establish best practices in digital marketing and develop programs to help sales leverage digital channels to prospect
  

Requirements

• Proven 5+ years' work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Demonstrable experience with SEO/SEM; implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics, Decibel Insights etc.
• Hands on experience with utilizing CRM software, dashboarding software and sales engagement tools
• Familiarity with web design and HTML
• Strong analytical and project management skills
• Excellent verbal and written communication skills
  

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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