Director of Digital Marketing
Related Companies

New York, New York

Posted in Marketing


This job has expired.

Job Info


Responsibilities

For more information about Related click here: https://vimeo.com/434468879

Related Companies' portfolio is unmatched in the industry, as evidenced by the richly detailed interiors, graciously designed layouts, and superb finishes and features of our residences. This same attention to detail is reflected in our commitment to our residents' lifestyles.

Related Rentals is currently seeking a Director of Digital Marketing for our luxury portfolio. The Director of Digital Marketing is responsible for the daily development and execution of online marketing programs, specifically lead generation. Additional responsibilities include management of media budgets, the creative development process and site analysis across all performance media. He/she will partner with team members to ensure marketing efforts align with overall business strategies, and with external partners to maximize program returns. This position will be responsible for daily, weekly and monthly reporting and use data to track performance, spending and identify trends.

  • Direct and manage key marketing partners (e.g.: Paid Media Agency, Publishers, Email, Viral Marketing, Blogs and Social).
  • Manage the analytics of the web site; make recommendations and implement plans to test initiatives and maximize ROI. Oversee the day-to-day paid media program to ensure campaigns are on track, achieving goals and on or below budget.
  • Own the brand's online presence; manage and coordinate online creative / content development; ensure alignment of all web and store initiatives to promote one brand, one voice.
  • Coordinate and partner with creative, merchandising, operations and business development to maximize traffic and conversion rates.
  • Lead initiatives to understand, segment and profile the online consumer.
  • Set budget and priorities for web marketing activities.
  • Develop, analyze and deliver reporting to track progress on key marketing strategies.
  • Active participant in cross functional meetings that may or may not be related to acquisition marketing
  • Perceived as a leader & expert in digital marketing within internal teams & external partners

Benefits and features:

  • Paid Time Off & holidays
  • 401(K)
  • Tuition reimbursement
  • Robust modern fertility program
  • Incentive bonus program
  • Commuter benefits
  • Employee Assistance Program & more!Salary - Base + Commission + Annual Bonus + Generous Benefits Package:
  • Comprehensive Medical, Dental, Vision, Life, Disability & Flexible Spending Accounts

Qualifications

  • 5+ years hands on digital marketing experience for ecommerce, managing large-scale, performance driven campaigns either agency or client side.
  • Deep understanding of full range of online marketing acquisition programs and media alternatives.
  • Significant experience in site analytics, on-site search and site functionality.
  • Entrepreneurial personality; strong interpersonal and project management skills.
  • Flexible, organized, team player.
  • Excellent written and verbal communication skills.
  • Knowledge of real estate or luxury marketing.
  • Computer proficient: MS Office skills including Word, Excel, PowerPoint and Outlook; Operating System.
  • Familiar with Salesforce or compatible CRM

#LU1

#LU1

Overview

Related Management Company is the owner and operator of a premier portfolio of assets valued at over $60 billion. Our operating portfolio consists of a diversified mix of properties including luxury rental buildings, retail and commercial space, luxury condominium residences, affordable, and workforce housing located throughout the United States.

As the owner and developer for the majority of the RMC portfolio, we have ensured that our buildings are the best assets in their respective submarkets. We provide a diligently maintained property management platform with dedicated professionals who consistently exceeds our residents' and commercial tenants' expectations. Our dedication to providing the highest and most personalized level of service is one of the hallmarks of the company and a key differentiator in the market. For more please visit www.Related.com

Related is an Equal Opportunity Employer

For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy athttps://www.related.com/privacy-policy.


This job has expired.

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