Integrated Marketing Manager Strategic Accounts
Johnson Controls

Job Info

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What you will do:

Working under the direction of the BSNA Above Area Marketing Leader, and in support of the BSNA Strategic Accounts Sales Leader, is responsible for establishing the integrated marketing plan, and the creation and implementation of marketing programs that support the growth plans for the $1B+ Strategic Accounts segment of the Building Solutions North America direct channel business. Provides direct support of the SA growth aspirations through specific marketing activities and programs. Specifically focuses on efforts to support Digital Solutions and Services marketing efforts. Tracks on-going program investments and manages spend to optimize ROI and impact on business growth.

How you will do it:

• Growth Orientation: Leads the implementation of marketing programs and initiatives that directly support the aggressive growth aspirations of the Strategic Accounts organization. Owns the definition and measurement of success metrics of these initiatives. Undertakes immediate corrective action when business results are less than projections. Ties the efforts directly to the achievement of business results; profitable sales growth, and customer success.
• Integrated Marketing Account Based Campaign Management: Responsible for the ideation and creation of fully integrated marketing programs including lead generation campaigns, social media, trade / virtual customer events, showcases, and thought leadership.
• Digital Marketing Programs: Is an industry and JCI internal thought leader and practitioner of leading edge digital marketing technologies and techniques.
• Lead / Campaign Management: Programmatically is the primary source of qualified leads for company's most strategic customers. Tracks success metrics and campaign performance to ensure that support activities are effective. Continually monitors sales metrics and spend to maximize ROI of lead management programs.
• Commercial Process Expert: Is intimately familiar with all aspects of the end-to-end sales processes used in BSNA to market; particularly Above Area - Strategic Accounts. Has experience working with the field and can converse fluidly across the organizational span from sales professionals to executive business leaders with ease.
• Consultative Bearing: Problem solves with a human-centered and data enabled approach while using outside-in competitive and industry best practices to enhance integrated marketing efforts. Is respected by peers and colleagues as an expert in the business that engages in a "seek to understand first" and talk later repeatable pattern of solution development. Breaks down complex challenges into manageable pieces quickly and easily. Communicates the complex in easy to understand principles.
• Domain / Persona Orientation: Develops a deep understanding of the ways in which decision makers and influencers learn about, purchase and successfully implement digital and service offerings. Thinks about Strategic Accounts in terms of the vertical markets JCI serves and wishes to serve. Gains a clear understanding of desired outcomes and ROIs required for our customers' success. Uses those insights to create differentiated value propositions to accelerate share gains.
• Strategic Planning: Participates in the strategic planning process with Strategic Accounts Sales and Business Leaders to continually maintain, refine, and develop Marketing strategies and tactics that support the short-term and long-term profitable growth objectives. Continually develops and updates a master plan and roadmap for marketing initiatives.
• Partner Capability: Works well with sales and business leaders across JCI. Has a One Team mentality. Is easy to work with while holding partners to high expectations.
• Customer-Focused Orientation: Participates in sales efforts and has direct customer contact (external customers). Collects, consolidates, and prioritizes VOC (external) and seller / field feedback (internal customers) and incorporates into marketing programs that support our growth strategies.
• Digital Solutions and Services Orientation: Comfortable operating in a transformational environment, and can act as a partner to drive change and progress in adoption of a services to deliver outcomes for customers.
• Performs other related duties and projects as assigned.

This job has expired.