L'Oreal USA, D2C eCommerce Insights & Data Products
L'Oreal USA

Job Info

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L'OREAL USA

Title: Director, D2C eCommerce Insights & Data Products

Department: eCommerce Acceleration (CDMO)

Location: New York, NY

Job Summary: L'Oréal is in search of an eCommerce expert and data driven decision maker to establish our D2C insights & technology product team. The Director will oversee the creation of a centralized D2C KPIs & Business Insights tech product as well as establishing a framework for best in class conversion rate optimization (CRO), Sales Planning and Merchandising. The director will need experience in driving harmonization of data across multiple data sources and business units to io accelerate D2C eCommerce. The ideal candidate will be a champion for data driven decision making, test and learn methodology and executional excellence. The Ideal candidate has experience managing a commercial business or leading analytics & strategy for a D2C brand or company, with a deep understanding of what it takes to succeed across merchandising, supply chain, operations, media and consumer marketing strategy. This role requires excellent cross-functional relationship management and the ability to understand and prioritize multiple business questions and use cases at a time, defining requirements and leading the product team to build the solution. This is also a highly visible role to senior levels of the organization and will require strong presentation and communication skills.

Key Job Accountabilities:

• Leading centralization of D2C measurement and reporting capabilities across a wide range of cross functional stakeholders and data sources/platforms
• Gathers and synthesizes business needs and aligns requirements to establish a common vision of D2C KPIs across internal/external stakeholders, business units, brands and senior leadership.
• Defining what it takes to win in D2C in partnership with key business partners and leading strategic roadmap development for business insights tools and features supporting relevant use cases across all D2C brands
• Responsible for data gathering, maintenance and analysis to accelerate growth and market share
• Consolidation of the D2C strategy for investment in new channel optimized business planning/forecasting tools
• Development of CRO playbooks to optimize KPIs - AOV, UPT, Upsell, Sample strategy, Exclusivity, Sorting, Site Search etc.
• Ability to partner with internal and external groups to drive and to measure user adoption of these best in class tools
• Contributes to change management, education and thought leadership around D2C data driven decision making within multiple business groups
• Evangelize insights platform and build engagement among brands and cross-functional stakeholders to define key current and desired use cases
• Collaborate with IT and business resources to build and adapt features which will increase usability and measurable business impact
• Oversee product budget, forecast and gain approval for intermediary projects required to execute primary roadmap vision.

Requirements:

• 7 to 10 years of progressive experience managing high volume D2C eCommerce commercial execution and or analytics & strategy management
• Bachelor's degree and interest in the beauty industry
• Strong eCommerce background and thorough understanding of how to answer and measure business questions/challenges through data with clear sense of the value added
• Prior experience with data visualization tools like PowerBI, Tableau, Looker
• Exceptional oral, written, and interpersonal communication/presentation skills; ability to influence at the most senior levels
• Strong bias for action and seeing things through to completion and business application.
• Ability to work independently and collaboratively within a rigorous timeline.
• Ability to function in a fast-paced, rapidly changing environment
• Passion for fast moving transformation roles; passion for making concrete business impacts
• Demonstrated experience with running complex projects across a matrixed organization
• Ability to execute in the short term while looking around corners to design for the future.
• Proven ability to build trust and influence others
• Ability to prioritize and manage multiple responsibilities with attention to detail
• A positive attitude and passion for building businesses; entrepreneurial drive and a self-starter mindset

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected] . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. #DDIR

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