Manager, Partnership Strategy
NASCAR

Job Info

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At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Manager, Partnership Strategy based in Charlotte, NC.

The Manager, Partnership Strategy will work within and across the NASCAR Centralized Sponsorship Sales organization as the lead collaborator to accelerate and optimize the go-to-market sales process. As a key member of the Partnership Strategy team, the Manager, Partnership Strategy will be tasked with ideating partner integrations, creating impactful proposals utilizing Photoshop/Adobe Creative Suite and PowerPoint, and constructing new sponsorship platforms in market.

Duties include but are not limited to:

• Work in conjunction with NASCAR Centralized Partnership Sales Team on new business pitches, from the ideation phase via brainstorming and concepting the best approach, providing data-driven insights, tailoring impactful visualizations, and developing both templated and customized proposals and packages.
• Assist NASCAR National Sales Team, including maintaining the NASCAR 101 master sponsorship deck and highlighting notable updates during the season, and developing sponsorship proposals
• Lead the development of external sponsorship and sales templates for Regional Sales teams
• Use Adobe Creative Suite and Microsoft PowerPoint to design powerful imagery to support proposed sales, marketing, and activation plans
• Works collaboratively with the NASCAR Centralized Partnership Sales Team to vet new opportunities for inclusion in proposals with internal constituents within the company
• Provide pricing and packaging recommendations as well as revenue / valuation analysis for new packages and proposals in market as requested
• Support the Partnership Strategy Team by identifying new, compelling ways to showcase sponsorship opportunities, spotlighting unique selling points, and sharing success stories, etc.
• Opportunity for role to evolve to specialize on the National or Regional Sales Team vertical
• Travel 10%, including weekends

Required skills / experience:

• Bachelor's degree from four (4) year college or university required plus a minimum three (3) years of sponsorship marketing experience, or equivalent combination of education and experience.
• Proficient on all company provided hardware and software
• Microsoft Office experience required, specifically PowerPoint at a high level
• High level experience with Adobe Photoshop also required - additional knowledge and experience of Adobe Creative Suite preferred (Adobe Illustrator, Adobe InDesign, Adobe Acrobat, Adobe Spark)
• Ability to function in a high-speed and quickly evolving environment
• A working understanding and background in motorsports preferred, though not required
• Proven track record of success driving strategy behind effective sponsorship and/or marketing campaigns -- from brand awareness to demand generation to conversion
• Results driven, creative and strategic thinker with excellent written and verbal communication skills
• Must be well organized, detail oriented and able to manage multiple projects concurrently
• Experience working with sports and entertainment properties is preferred
• Experience with syndicated research tools and output (Nielsen, Scarborough) and/or PR tool (Meltwater) a plus
• Experience and relationships with other sports leagues and/or sports marketing agencies is preferred
• Aptitude for leading change in a complex environment and working within a highly matrixed organization

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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