Marketing Specialist Email Marketing (Hybrid Opportunity)
Bobcat

Job Info

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Job Information

As a Marketing Specialist for Email Marketing, you will collaborate with the Marketing Manager for Email Marketing in order to execute on the planning, implementation, monitoring, optimization, analysis, and reporting of email and direct mail campaigns for Bobcat. In this position, you have shared accountability for results of email and direct mail campaigns and will help to manage all aspects of the programs. You will partner with the Marketing Manager for Email Marketing to evangelize and educate marketing and sales teams of the email and direct mail mission, best practices, and opportunities.

This position is open to Minneapolis, MN and offers a hybrid work arrangement working 3 days per week at the office and 2 days per week from home/remote.

Role & Responsibility

• Optimize email marketing plan including email marketing calendar, promotion campaign schedule, etc. based on business needs
• Email campaign production and end to end email marketing campaigns and triggered/automated initiatives, including contact frequency
• Development of detailed technical and data project specifications for email marketing success
• Email campaign performance reviewing, evaluating and analysis; shared accountability for measurement, reporting and forecasting of email campaign results
• Identify enhancements opportunities to maximize ROI and improve practices. Evaluation index will include open rate, click-through-rate and conversion rate of commercial email, as well as revenue growth driven by email marketing
• Comply with industry rules and regulations governing commercial email communication (CAN-SPAM)
• Communicate with marketing planners on all elements of performance of email initiatives

Job Requirement

• Bachelor's Degree in Marketing, Business or Finance
• 2+ years of experience in email and/or digital marketing
• Familiarity with HTML coding
• Experience managing Direct Mail programs a plus
• Proven email execution experience for direct to customer and business to business audiences
  • Email segmentation campaign tactics with a customer first mindset
  • Optimization through extensive testing strategies around targeting, content, frequency
  • Custom analysis, reporting and insights
• Proven experience related to the following:
  • Performance based, direct response marketing
  • Test and learn best practices
  • Execution with data management platforms
  • Email platforms preferably Salesforce Marketing Cloud
• Exceptional and demonstrated analytical skills, critical thinking skills
• Strong verbal and written communication skills
• Extremely organized and detail oriented
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
• Highly motivated and a proactive problem solver
• #GD
• #CB

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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