Member Insights Analyst - Brand Marketing & Insights Team - Hybrid or Remote
AAA Northern California, Nevada & Utah

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

We are passionate about maintaining a diverse and inclusive workplace that reflects the people and culture of the communities we serve, and fostering an environment in which everyone can realize their full potential and grow without barriers. We celebrate our differences as they make us stronger and invigorate our workplace. We believe that each of us enriches our culture by contributing unique perspectives, valuable insights and key strengths. We want each of our Team Members to feel valued, respected and supported.

Why Work For Us

• Benefits - Medical, Dental, Vision, wellness program and more!

• 401k Matching - $1 for $1 company match up to 6% of pay

• Annual Incentive Plan - Eligibility to participate in AAA NCNU annual bonus plan

• Paid Time Off - Team Members accrue paid time off monthly with an additional 24 hours per year earmarked for volunteer activities

• Collaborative Environment - AAA will value your contribution to providing exceptional service to our members

**Must Live in the States of California, Utah or Arizona

Summary

As one of our lead Member Insights team members, you'll drive the design, execution, analysis, and internal 'read-out' communications for both qualitative and quantitative market research programs/projects, as well as internal Voice-of-Member surveying. Your responsibilities also extend to assessing existing/published secondary research for valuable trend insights and implications.

Essential Functions

• Ability to strategically assess and tactically implement primary research projects, working with internal and external resources to conduct such programs, directly handling the interpretation of the data to glean insights and implications, formulating and producing the reports and presentation decks needed to socialize the results and recommendations.

• Have experience in conducting quantitative types of research such as product concept tests, ad/campaign evaluation, usage and attitude testing as well as qualitative in-depth interviews, etc.

• Expertise in all aspects of research design from Research methodology, sample definition to Questionnaire development to Analysis and final report delivery.

• Extensive understanding of advanced analytical techniques; Conjoint (discrete choice), Multivariate analysis, Cluster analysis, Max-diff and pricing techniques.

• Capability to review secondary, third-party published research reports and findings to determine the relevant trends and insights/implications impacting our AAA lines of business.

• Expert day-to-day management of our research vendor relationships, exceptional day-to-day project management of the assigned workload, and effective internal and external communication and socialization skills

• A passion for market research that drives you to dig deeper for Member and consumer insights as to what our audiences want (products/services) and, even more importantly, why they desire them.

Education & Experience/Licenses & Certification Requirements

• Bachelor's Degree in relevant field (Marketing; Market Research; Business Communications).

• 3-5 years' direct experience handling Qualitative, Quantitative, and VOC market research and customer insights programs/projects; can be on the client, agency or vendor side.

Work Environment/Physical Requirements
Works in an office environment sitting at a desk, table or computer workstation for extended periods of time.
May travel by car, plane or other form of transportation to attend business meetings or conferences. Approximately 50-80 percent of the time spent on the job involves the use of a personal computer.

We'll value your skills and experience. We're building a performance organization with heart and developing a pipeline of tomorrow's leaders. Your work will be enhanced with training opportunities, a mentoring program and our Promote-from-within philosophy. We celebrate our diversity and leverage the power of many minds.

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