North America CRM Lead
Colgate Palmolive

Job Info

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No Relocation Assistance Offered
# 106874 - New York, New York, United States

The North America CRM lead is a key role to step change Colgate's transformation around marketing personalization, with the mission to drive growth for our brands through CRM and Data acquisition. In partnership with Global Digital Marketing, the division CRM lead will develop and oversee the strategy and execution of a comprehensive CRM program for Colagte-Palmolive and Tom's of Maine brands in North America. The role will work across the Impactful Brand Experience (IBE), Brand, eCommerce and Direct to Consumer (DTC) teams to develop an architecture for 1st party data acquisition, and a data-led approach to engaging with consumers and shoppers along the path to purchase to build customer lifetime value.

Main Responsibilities:

• Work with Global CRM lead to implement and operationalize the vision, strategy and tactical approaches for CRM (customer relationship management) in North America.
• Work with cross-functional teams (Brand, IBE, eCommerce, DTC), and key external partners to define and implement a data acquisition strategy and plan across North America brands (CP, Tom's).
• Work with Global Information Technology (GIT) to architect and implement tagging and data collection across owned assets and channels, as well as database management solutions for 1st, 2nd and 3rd party data sets.
• Collaborate with Insights, brand and IBE teams to lead development of user journeys that inform CRM content and engagement opportunities.
• Orchestrate development and execution of CRM content plans with brand and IBE teams (email, social, paid, activations for acquisition etc.)
• Work with CP audience data and Programmatic to develop best-in-class segmentation and targeting strategies

Qualifications:

• Bachelor's Degree in Marketing or a related field required
• At least 8 years of work experience; preferably in CRMm email marketing, data strategy, or related
• Experience building CRM strategy including first party data acquisition and content marketing plans that build

• lifetime value

• Data-driven, analytical mindset with the ability to translate complex concepts into clear and actionable plans, understood by the broader marketing team.

• Results driven & oriented, with ability to develop and execute timely measurement plans.
• Strong leadership skills, able to manage cross-functional team members towards achieving goals and stay on track.
• Self-starter, capable of working in a fast-paced corporate environment without full guidance.
• Solid communication skills, capable of raising consensus at all levels: peers, executives, team members.
• Pushes the organization to constantly improve by challenging the status quo.
• Pragmatic yet innovative, and entrepreneurial.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill's Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom's of Maine please visit http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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