Omnichannel Solution Owner
AstraZeneca

Wilmington, Delaware

Posted in Pharmaceuticals


Job Info


As part of the Global Omnichannel & Reporting Delivery team within Global Commercial Operations, the Omnichannel Solution Owner will be responsible for delivering Omnichannel customer experiences in the United States. Accountable for the refinement of business requirements for consumption into GCO, IT and Sales Force Opertions (SFO) development and configuration sprints, the Omnichannel Solution Owner directs internal and external integration set-up, campaign build, business acceptance testing and synchronized launch readiness. This requires establishing diplomatic relationships with Omnichannel Strategists, Technical Owners/Developers, Brand/Agency partners across their assignments. The Omnichannel Solution Owner will implement campaigns that support strategic marketing plans and is accountable for ensuring compliance with all AstraZeneca privacy, opt, quality and security policies.

The Omnichannel Solution Owner must be independent and have the courage to do the right thing and empathetically work on tough problems. The Omnichannel Solution Owner will consistently support and also regard each member of their scrum team to be capable, independent people. This leader must be open about all of the work and the challenges with performing the work, focusing on the work of the Sprint, and personally committing to achieving the goals of the team. The position requires extensive business acumen, understanding of cross-platform process solutions, customer centric marketing and Omnichannel marketing.

Core Job Requirements:

  • Translate and re-contextualize project goals and Use cases into User Stories for entry into Sprints.
  • Influence customer journey optimization, conferring with Omnichannel Strategist on the most efficient implementation options, highlighting risks and dependencies that may affect outcomes.
  • Schedule and present Use Cases for Cross-Channel technical solutioning, as necessary.
  • Collaborate with the Technical Owner to assess campaign launch solutions and requirements for new capability needs.
  • Based on technical and channel execution feasibility assessment outcomes:
    • Document and submit refined Omnichannel campaign business requirements in JIRA as the Epics/User stories.
    • Write and submit detailed Tealium configuration user stories supporting the customer journeys.
  • Review and approve Tealium campaign UAT plan. Responsible for User Acceptance based on Sprint Demos. Coordinates end to end testing involving connected Adobe Campaigns.
  • Comprehend Tealium data load process and storage retention procedures. Manage data requests for omnichannel targeting and stitching.
  • Attend Daily Sprint Stand-ups
  • Assist the Scrum Master in the management of dependencies to mitigate risk and resolve blockers for cross-channel delivery.
  • Omnichannel transformation projects as assigned, capacity permitting.
  • Document standard operating procedures and ways of working to enable scaling and educate Omnichannel Strategy leaders on the same.
  • Identify project risks and contribute to the development of options and plans to manage those risks to ensure successful execution of overall Brand campaigns.

Requirements:

Minimum

Education:
  • Bachelor's Degree

Experience:

A minimum of 5 years of experience in:
  • Technical Project Management including risk mitigation & planning
  • Complex Multichannel and Omnichannel campaign delivery
  • Database management and data integration set up and testing including Lead generation and Master Data systems.
  • Coordination of Website development and knowledge of Omnichannel Media optimization

Preferred
  • Scaled Agile Certification
  • Advanced Degree in a relevant field
  • Omnichannel marketing customer journey delivery experience
  • Demonstrated leadership and coordination of teams to deliver single cohesive strategy
  • Healthcare/Pharmaceutical or other highly regulated industry
  • Scaled Agile Framework (SAFe)
  • KANBAN



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