Product Marketing Manager, Digital Scale
Cyberark

Job Info

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Who we are:

CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world's leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.

About this role:

CyberArk is looking for an experienced and passionate Product Marketing professional. In this role, you will act as a subject matter expert for CyberArk's offerings as we scale our GTM efforts across public cloud marketplaces, MSPs and product-led selling motions such as free trials-to-buy.

Working as a conduit between CyberArk Product Management, Sales, Channel, Marketing and Customer Success, you will create impactful messaging and positioning to engage digital interactions with customers and prospects, drive sales enablement creation and launch activities, and deliver market insights to guide product strategy.

In this role, you will work in the white-hot area of Identity Security to maintain and expand CyberArk's recognized leadership.

What you will do:

• Create impactful and differentiated product positioning, messaging and trial experiences
• Ensure listings on cloud marketplaces are engaging and high performing
• Support efforts to scale our offerings across MSP providers
• Lead go-to-market efforts for product launches and develop marketing / sales enablement material for new initiatives
• Produce impactful sales enablement resources for sellers, sales engineers and partners
• Collaborate closely with solutions marketing and brand experience teams on demand generation, content marketing and thought leadership initiatives
• Serve as subject matter expert, developing and presenting collateral for CyberArk customer events, webinars and industry events
• Work cross-functionally to inform product strategy

How you will stand out from the crowd:

• Bachelor's/Master's in business, marketing, or technical degree (i.e. computer science, engineering, Information Technology, etc.)
• 4+ years of professional experience in security, marketing, sales engineering, sales enablement and/or product management (open to candidates with developer experience who are interested in making the transition to product marketing)
• Passion for the cybersecurity space
• Ability to communicate effectively verbally and in writing
• Ability to articulate / align technical features to customer needs
• Experience with market research is a significant plus
• Ability to work in a dynamic environment and solve problems with a positive attitude

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

The salary range for this position is $90,000 - $135,000/year, plus commissions or discretionary bonus, which will be based on the employee's performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

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Nearest Major Market: Boston

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