Title : Assistant Vice President, Data Driven Marketing - CRM and Sites
Division : Professional Products Division, L'Oreal USA
Data is the new currency and L'Oreal has made it a top strategic objective to put data at the core of our marketing organization. We are looking for an inspiring leader to bring that vision to life for the award-winning Redken brand.
This visible role will report to the VP of Digital in developing and executing a best in class integrated customer strategy across all channels including digital properties for the Redken brand working across our professional and consumer targets. The AVP of Data Driven Marketing CRM and Sites will be responsible for the execution and continuous refinement of the data driven CRM strategy and execution. The successful candidate will work closely with multiple business stakeholders, internal creative, agencies and division/corporate teams to manage briefing, execution and post-campaign analysis, while meeting all milestones and ensure business goals are met. This will include collaboration on the development of standardized templates and monthly report summaries to be distributed throughout the Redken marketing and senior management teams as well as Corporate.
The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of CRM/Multi-channel marketing (including site, mobile, email, loyalty) having managed best in class digital initiatives and led both inbound and outbound CRM in high-growth market-leading companies.
Specific responsibilities within each area include:
CRM/Multi-channel:
Subscribe to job alerts and upload your resume!
*By registering with our site, you agree to our
Terms and Privacy Policy.