Regional Marketing Leader/ Associate Director, Regional Marketing, East Region, Ovarian Cancer
AstraZeneca

Gaithersburg, Maryland

Posted in Pharmaceuticals


This job has expired.

Job Info


AstraZeneca's vision in Oncology is to help patients by redefining the cancer-treatment paradigm. With a broad pipeline of next-generation medicines AstraZeneca's oncology portfolio has grown to encompass five franchises - LYNPARZA / DNA Damage Response (DDR), , Immuno-Oncology, Lung Cancer, Hematological Cancers and HER-2 ADC, all underpinned by personalized healthcare and biomarker technologies.

Position Summary:

New scientific data on LYNPARZA® (olaparib) continue to emerge supporting the clinical utility in treating patients with ovarian cancer and pancreas cancer.. The Regional Marketing Lead (RML) will be responsible for developing and executing a Regional Marketing and Key Customer plan for the Northeastern Region of the US in order to position LYNPARZA as the best-in-class PARP Inhibitor to healthcare professionals managing ovarian cancer patients. As an RML you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives.

This position will report directly into the Head of Key Customer Engagement and Disease Strategy, LYNPARZA Franchise and will work in close partnership with cross functional partners including brand marketing, field sales, medical affairs, national accounts and other functions as well as counterparts from our alliance partner Merck, to play a critical role in ensuring LYNPARZA has a market leadership presence with key customers.

Location: The geography covers the Northeastern US, including the New England states, New York, New Jersey and parts of Pennsylvania, Maryland and Virginia.

Job Description:

The RML is the lead commercial person responsible for engaging a core group of National and Regional External Scientific Expert (ESEs) customers - leaders in their field of ovarian cancer. The RML will develop and implement a regional focused regional marketing and key customer engagement plan in support of commercial and brand objectives. The RML will also develop and implement strategic insights gathering activities, including Advisory Board Meetings, at the National, Regional and Local Level. The RML will also develop and implement regional marketing activities aligned with and in support of the brand's communication and business objectives.

Key Competencies / Skill Sets and Preferred Requirements:

1. Learn, understand and communicate complex oncology (ovarian cancer) scientific and clinical data with External Scientific Experts in varied settings, including in-person and virtual engagements.

2. Quickly establish relationships with, engage, and have convey complex scientific messages with National and Regional External Scientific Experts in Medical Oncology and Gynecological Oncology. Demonstrate highly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask tough questions and build strategic advocacy.

3. Lead and execute strategic congress activities including key presentations planning and coverage, and extensive customer engagements in varied business settings with key customers.

4. Generate and lead strategic insights gathering during 1:1 engagements, at Congress's, in group settings and during Advisory Board meetings. Advisory Meetings responsibilities include all phases of initiation, content development, internal alignment / approval, regulatory considerations, medical review execution, and insights summary for brand strategic decision-making.

5. Teamwork/ collaboration with CBDs/DSMs, MSLs, NOADs, Lynparza Brand Marketing and Merck Alliance partners. This requires highly collaborative ways of working, ability to deliver projects.

6. Marketing acumen, experience and capability and an ability to identity, project manage and implement regional marketing opportunities. Project management requirements include taking projects through the MLR (Medical, Legal, Regulatory) review process and developing an annual operational plan that ladders up to the Brand Strategic Plan.

7. Oncology Business Acumen and a comprehensive understanding of the delivery of oncology care in the US, including the role of large payers, GPOs, cancer care delivery in different settings (academic, community, group practices), precision medicine, national and regional congresses and organized clinical oncology-care customers.

AstraZeneca Values underpin it all - appropriate behaviors and values that align with our diverse and inclusive culture here at AstraZeneca.

Key accountabilities:

Establish and lead ovarian cancer and breast cancer External Scientific Expert interactions.

Create and execute a regional Ovarian Cancer Regional Marketing and Key Customer Engagement plan.

Generate and inform Marketing and Franchise Leadership of important customer strategic insights to help inform brand and business decision-making.

Utilize insights and input from External Scientific Experts to help build commercial strategies through appropriate tactics (advisory boards, expert consultants, and 1:1 engagements).

Execute the franchise strategic plan at national, regional, and local scientific meetings with key customers with common purpose and consistent with strategy.

Escalate market challenges/barriers to leadership to consider appropriate ways to address these between medical affairs and commercial.

Successfully collaborate and coordinate customer / business engagements with ESEs and other Key Customers in conjunction with commercial colleagues (Brand Marketing, DSMs/CBDs, PSSs, NOADs, OKAMs and Medical Affairs) within AstraZeneca and our Merck Alliance Partners with high impact

Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures.

Develop expertise in External Expert engagement and the Ovarian Cancer clinical acumen and clinical care.

Qualifications:

Regional Marketing Lead, Minimum Requirements:

  • Bachelor's Degree; preferably in a relevant field
  • 6+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: marketing, sales, sales management, market access, account management,
  • Oncology Therapy Area strongly preferred, or specialty care experience
  • Highly skilled at engaging with External Scientific Experts, communicating complex clinical data and capturing strategic insights
  • Be available to work some evenings and weekends
  • Overnight travel will be required
  • Expected travel 50% -70% monthly
Preferred qualifications:
  • MBA in relevant field
  • Prior pharmaceutical customer-facing roles such as sales, marketing, medical or marketing agency experience
  • Pharmaceutical or Agency HCP Marketing experience

Associate Director, Regional Marketing Minimum Requirements:
  • Bachelor's Degree; preferably in a relevant field
  • 10+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: marketing, sales, sales management, market access, account management,
  • Oncology Therapy Area strongly preferred, or specialty care experience
  • Highly skilled at engaging with External Scientific Experts, communicating complex clinical data and capturing strategic insights
  • Be available to work some evenings and weekends
  • Overnight travel will be required
  • Expected travel 50% -70% monthly
Preferred qualifications:
  • MBA in relevant field
  • Prior pharmaceutical customer-facing roles such as sales, marketing, medical or marketing agency experience
  • Pharmaceutical or Agency HCP Marketing experience

Next Steps - Apply today!

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on nondiscrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

#oncology #theplacetOBU #astrazenecacareers

AstraZeneca has taken critical steps to protecting colleagues, loved ones, and patients from COVID-19 and its variants. COVID-19 vaccination is required for all US employees, and weekly PCR COVID-19 testing is required for those who are unvaccinated or have an approved accommodation.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on the grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.


This job has expired.

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