Regional Marketing Manager (LA County)
Shake Shack

Job Info

<p></p><p></p><div><p><span><span>The Regional Marketing Manager is responsible for supporting national and local marketing efforts in Los Angeles. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the </span><span>Home</span><span> Office team to execute. </span></span><span> </span></p></div><div><div><div><div><div><p></p></div><div><div><p><span><span>This role is perfect for someone who has event + field marketing + brand partnerships experience. We are seeking highly creative candidates that enjoy coming up with out-of-the-box ideas, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting.</span></span><span> </span></p></div><div><p><span> </span></p></div><div><p><b><span><span>Key Responsibilities</span></span><span> </span></b></p></div><div><div><ul><li><p><span><span>Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives</span></span><span> </span></p></li><li><p><span><span>Build and identify key brand partnerships with community partners and likeminded brands</span></span><span> </span></p></li><li><p><span><span>Develop and execute market-wide events promotions and programs to drive sales and traffic</span></span></p></li><li><p><span><span>Oversee Shake Shack's brand entry </span><span>into new and mature markets during pre-opening, opening and beyond</span></span><span> </span></p></li><li><p><span><span>Measure, evaluate and report on regional marketing initiatives</span></span><span> </span></p></li><li><p><span><span>Manage regional marketing budget</span></span><span> </span></p></li><li><p><span><span>Uphold the Shake Shack brand </span><span>pillars </span><span>across all assigned markets </span></span><span> </span></p></li></ul></div></div><div><ul><li><p><span><span>Maintain</span><span> and execute</span><span> a regional calendar including but not limited </span><span>to:</span><span> events, activations, collaborations and promotions</span></span><span> </span></p></li><li><p><span><span>Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives</span><span> and train team to execute their own local shack marketing </span></span><span> </span></p></li><li><p><span><span>Develop and share best practices and turnkey programming for marketing peers</span></span><span> </span></p></li></ul></div><div><div><ul><li><p><span><span>Work with the </span><span>brand </span><span>marketing team to support and execute</span><span> </span><span>brand campaigns </span></span></p></li><li><p><span><span>Work cross functionally with Operations, Supply Chain, Development and Finance teams</span></span><span> </span></p></li><li><p><span><span>Report to Director of Regional Marketing </span></span><span> </span></p></li><li><p>Travel will be required for this position</p></li></ul></div><div><p><span> </span></p></div><div><p><b><span><span>Skills & Knowledge</span></span><span> </span></b></p></div></div><div><div><ul><li><p><span><span>Bachelor's degree in marketing or equivalent education and experience</span></span><span> </span></p></li><li><p><span><span>Strong brand partnership connections in the local markets with a deep understanding of the community and what makes the Los Angeles region unique</span></span><span> </span></p></li><li><p><span><span>Detail-oriented with an eye for the big picture</span></span><span> </span></p></li><li><p><span><span>Ability to prioritize short- and long-term goals</span></span><span> </span></p></li><li><p><span><span>Excited to develop creative programs and solutions for local restaurants</span></span><span> </span></p></li></ul></div></div><div><div><ul><li><p><span><span>Genuine interest in the performance of the business to drive results</span></span><span> </span></p></li><li><p><span><span>Ability to work well independently and remotely from team leader and peers</span></span><span> </span></p></li><li><p><span><span>Superb verbal, written and presentation skills</span></span><span> </span></p></li><li><p><span><span>Strong leadership skills</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div></div><div><div><p><b><span><span>Experience</span></span><span> </span></b></p></div><div><ul><li><p><span><span>3-5 years of marketing experience, with a focus on brand partnerships, events, and 360 marketing strategies </span></span></p></li><li><p><span><span>Experience managing a budget, tracking costs and processing invoices</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div></div></div></div></div></div></div><p></p><p></p><p></p><p></p><p></p>Pay Range - $79,010.00 - $100,710.00<p></p><p></p><p><b>About Us</b></p><p>Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of <i>Setting the Table</i>. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."</p><p>We are expanding across the U.S. and around the world! Join our #ShackFam </p><p></p><p><b>Shake Shack is an Equal Opportunity Employer </b><br />All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.</p><p></p><p>Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.</p>