Senior Director, Multicultural & Youth Marketing
NASCAR

Job Info

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At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Senior Director, Multicultural and Youth Marketing based in our Charlotte, North Carolina office.

This position is responsible for the marketing strategy, plans and overall thought-leadership around new, diverse, and young consumer audiences. The Senior Director of Multicultural & Youth Marketing is a high-profile position in the NASCAR Marketing group responsible for improving the sports perception and relevance among African American, Hispanic and Youth audiences.

Duties include but are not limited to:

• Lead the comprehensive, integrated multicultural go-to-market strategies to impact the perception and relevance of NASCAR among African American, Hispanic, and youth audiences.
• Partner with Analytics & Insights team to continue building thoughtful, actionable insights that inform positioning, messaging, targeting and measurement.
• Refine and expand the strategy and marketing plans for the sports youth outreach, including the NASCAR STEM platform, original content and digital assets, media & content partnerships, and NASCAR Kids Club.
• Advance African American and Hispanic marketing strategies and plans through authentic storytelling that reinforces the sport as welcoming and inclusive to all people.
• Work with senior leadership, and cross-functional groups including Diversity Equity & Inclusion, Content, Communications, and Partnership Marketing to align strategy and plans with common goals.
• Strengthen industry partnerships reinforcing the value, importance, and opportunity to collaborate on multicultural and youth initiatives - Broadcast, Drivers, Official Partners, Teams & Tracks.
• Partner with Consumer Admissions, Event Experience & Track Marketing groups to concept, execute and test offers and live event experience sampling opportunities for prospective multicultural and youth fans.
• Oversee campaign messaging, creative, influencer program, paid and institutional media in partnership with Marketing colleagues and agency partners.
• Manage joint marketing plans in partnership with Tracks to impact common goals of engaging with diverse and young consumer audiences.
• Inform, influence and advocate in the annual business planning process in support of company priorities.
• Oversee Multicultural and Youth marketing budgets, including planning, investment strategy, measurement, and optimization.
• Provide leadership, direction, professional development and coaching to direct reports and colleagues on team.

Required skills / experience:

• Bachelor's degree and 10 years of experience in multicultural marketing or equivalent combination of education and experience.
• Experience in the sports industry and/or sponsorship, media, social and digital marketing a plus.
• Collaborative and energized by the challenge of influencing the transformation of the NASCAR brand with new, diverse audiences.
• Establish and maintain productive, thoughtful relationships with management, internal colleagues, external partners & industry stakeholders, influencers & media.
• Aptitude for leading change in a complex industry, visionary and strategic-minded.
• Thrives in faced passed, collaborative & dynamic culture, and motivated being hands-on working with teammates.
• Business acumen providing insights and counsel to internal and external stakeholders, as well as executive leadership.
• Ability to travel up to 25% including weekends.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Follow us on Twitter @NASCARJobs to stay current on all of our openings.

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