Senior Lead Field Marketing Manager - West Region
Lumen

Anaheim, California

Posted in Retail


This job has expired.

Job Info


About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen's network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.

The Role


The Senior Lead Field Marketing Manager (FMM) is responsible driving the Regional Enterprise Marketing plan, supporting national marketing campaigns and programs, and enabling the sales force to acquire new customers. This position will develop and deliver tactics that drive high utilization and significant, measurable results from marketing programs, campaigns and tactics to move prospects and customers through the sales cycle to meet Lumen's sales and revenue targets. The FMM role will be part of the North America Sales Organization supporting the Regional Enterprise team.  

The Main Responsibilities

 

  • Drive marketing programs and events from collaborating in planning, to scheduling, to execution, and through results tracking.
  • Develop and execute communications plans to ensure that Sales is aware of marketing programs, product launches, sales enablement activities, and other top priorities.
  • Ensure adoption and participation in marketing campaigns and the related use of marketing automation tools by sales professionals; develop and deliver actions plans for improvement in adoption as needed.
  • Manage a formal feedback process to provide field input on programs and promotions to product and segment marketing teams.
  • Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. Pilot new demand generation programs.
  • Track lead generation results using Salesforce.com. Communicate these results, identify, and address issues affecting prompt follow-up on leads and/or lead quality concerns and identify opportunities for improvement to sales and marketing leadership.
  • Participate in and/or lead special projects on an as-needed basis.

What We Look For in a Candidate

 

  • Bachelor's degree or equivalent in work and education
  • 8+ years of relevant experience in marketing and technical sales or sales engineering in the technology industry
  • Quota-bearing sales experience with focus in marketing.
  • Experience managing multiple vendor relationships
  • Strong analytical skills and comfort with developing and supporting marketing metrics and reporting on measures of success such as Program ROI
  • Verbal and written communication skills appropriate for supporting Regional Sales VP/ General Manager and presenting to C-Level customers & prospects of organizations with 1,000+ employees.
  • Experience with developing integrated, multi-touch marketing plans including lead generation programs
  • Experience with sales and marketing automation systems Salesforce.com and Marketo
  • Strong team player with a positive attitude
  • Travel 20-30% (currently none during COVID-19 pandemic)

Requisition #: 249339

When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Salary Range

Salary Min :

85230

Salary Max :

189360

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. We're able to answer any additional questions you may have as you move through the selection process.

As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here.

Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.

Salary Range

Salary Min :

85230

Salary Max :

189360

This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.


This job has expired.

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