We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.
We are looking for a consumer-centric, audience driven marketer who thrives in a fast paced, agile environment to join our Marketing organization. The Marketing Manager will balance creative thinking from a consumer lens with a data-driven mindset to develop marketing strategies, communications, and consumer campaigns to grow our new annual subscription offering - Tripadvisor Plus.
This role is truly 50% analytical and 50% creative. The candidate is a strategic problem-solver who knows how to influence teams in a matrixed organization to implement subscription acquisition strategies. They are able to think holistically and will have a deep understanding of our members, consumers, digital media habits, and the outstanding roles different channels play among a full marketing mix. Our ideal candidate sits at the intersection of brand and growth and is comfortable crafting compelling product narratives while also being laser-focused on customer acquisition.
Reporting to the Director of Marketing, this person will work with Product, Growth, Analytics, Brand & Creative, and our DTC team to introduce, educate, and ultimately bring new customers into Tripadvisor Plus. This role will lead development of acquisition campaigns, develop testing roadmaps and learning agendas that ladder back to our core KPIs, improving the efficiency of our acquisition efforts both on and off platform, and identifying different lavers to scale efficiency.
What You'll Do:
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