Senior Marketing Specialist
CBIZ

Job Info

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Job Description
With over 100 offices and nearly 5,000 associates throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.

CBIZ has been honored to be the recipient of several national recognitions:

• 2020 Best Workplaces in Consulting & Professional Services by Great Place to Work®
• 2020 Workplace Excellence Seal of Approval by the Alliance for Workplace Excellence
• Top 101 2020 Best and Brightest Companies to Work For in the Nation
• 2020 Healthiest 100 Workplace in America
• 2021 Top Workplaces USA

Job Description

We are looking for an energetic and motivated self-starter to serve as a marketing resource for our accounting, tax, and advisory practice. Working in partnership with local practitioners and the national marketing team to execute, this resource will drive marketing strategies to create lead flow and nurture relationships throughout the sales process, to invigorate practice growth.

Responsibilities:

• Operates within a Corporate environment to develop and implement a local marketing plan which aligns with business unit goals and national programs and initiatives.
• Works with local practitioners and business development peers to create a collaborative partnership to drive marketing and sales efforts.
• Leverages national resources and infrastructure to drive local lead generation programs.
• Curates targeted prospect lists to fuel outbound marketing and nurturing efforts.
• Prepares local marketing budget and manages annual spend focused on driving growth.
• Completes projects on time and on budget.
• Identifies, coordinates, and strategically evaluates event sponsorships/seminars to generate maximum ROI.
• Researches market trends and competitor positioning; advances pertinent findings and recommendations to leadership.
• Serves as liaison between subject matter experts and our national PR firm for media/PR opportunities.
• Encourages use of social sharing and selling tools.
• Performs all other duties as assigned.

Requirements:

• Bachelor's degree in Marketing, Communication or related field.
• 4+ years of B2B marketing experience
• Highly organized with strong analytical and problem-solving skills.
• Ability to successfully prioritize and manage multiple concurrent projects and meet strict deadlines.
• Exceptional written and verbal communication skills and desire to build effective relationships with colleagues, peers, vendors, and management.
• Self-starter with confidence to advance ideas and build strong business cases.
• Calm, composed, and professional demeanor.
• Proven project management skills, including demonstrated organization and interpersonal skills.
• Excellent computer skills, including proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Teams. Salesforce experience a plus.

REASONABLE ACCOMMODATION

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EQUAL OPPORTUNITY EMPLOYER

CBIZ is an affirmative action-equal opportunity employer and reviews applications for employment without regard to the applicant's race, color, religion, national origin, ancestry, age, gender, gender identity, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law. If you would like more information about your EEO rights as an applicant under the law, please visit these following pages [ Link Removed ] and [ Link Removed ] .

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