SMB Demand Generation Marketing Lead
Meta

Job Info

---

More than 7 million small business advertisers use Meta tools & technologies every month to connect with customers, and over 200 million businesses use our free tools. We succeed when we help these small business customers grow their business. At Meta, you can play a key role in leading this movement on our Global Customer Small Business Marketing team.We are looking for an experienced performance marketing leader to drive global demand generation marketing creative and experience strategy for our largest segment of small business advertisers. You will be responsible for leading a team of marketing managers to grow our sales pipeline for our global small business sales team, contributing to the overall success of the global Global Business Marketing and respective Small Business Group sales and marketing teams. The ideal candidate will have the ability to work across multiple marketing disciplines and cross-functional teams and will possess an understanding of the SMB audience to bring customer centric messages to market at scale. The ideal candidate will be an analytical, strategic, creative, and operationally-savvy marketer who can move fast and possesses a demonstrated ability to translate business objectives & customer insights into successful marketing strategies by leading large teams & influencing stakeholders.

SMB Demand Generation Marketing Lead Responsibilities:

• Lead and manage marketing content strategy and its execution in collaterals -including web page copy, sales collaterals, FB ad campaigns content, email content and more
• Orchestrate the global demand generation marketing strategy for Small Business Sales eligible advertisers in partnership with growth marketing counterparts
• Develop creative for performance marketing campaigns on short timelines
• Partner with the Small Business Sales leadership on aligning go-to-market strategies with business & marketing plans
• Lead and scale a high-performance marketing team
• Identify near term priorities in conjunction with the broader Small Business Group team
• Act as an extension of the Small Business Group sales team and use the practitioner insight to support the growth of sales programs with the relevant marketing messages
• Identify scaled marketing methods to drive adoption of Facebook's marketing solutions
• Build strong relationships across the business marketing and cross-functional teams
• Deliver concise and powerful analysis of marketing impact
• Partner with Sales, Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging

Minimum Qualifications:

• BA/BS degree
• 12+ years of experience in content/digital marketing, performance marketing, marketing communications, or content strategy
• Demonstrated experience in demand generation marketing, with an emphasis on creative and content development for web, email, ads and other channels
• Knowledge of online advertising industry and/or small & medium businesses
• Experience managing and/or mentoring a team

Preferred Qualifications:

• Direct first-hand experience with managing Facebook campaigns or using other paid online media preferred
• Demonstrated experience influencing cross-functional teams & building collaborative partnerships with sales, marketing and product partners and other cross-functional teams
• Obsessed with keeping things simple and to the point. Translating complex concepts into easy-to-understand materials is key
• Strong understanding of and experience with SMB marketing and the SMB audience
• Experience and willingness to develop practitioner marketing content by hand and program manage the creative process
• Demonstrated experience in marketing results across marketing objectives
• Experience to handle the pace by removing ambiguity and prioritizing effectively
• Proven track record of a mentor, with strong cross-functional relationship and leadership skills

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

This job has expired.