Social Media Coordinator - OnlyInYourState
Leaf Group

Job Info

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creating and cultivating digital-first companies in growing lifestyle categories: Fitness & Wellness (Well+Good, Livestrong.com); Home & Decor (Hunker, Society6, Deny Designs), and Art & Design (Saatchi Art, The Other Art Fair). Additionally, we have performance focused brands in key categories such as Travel, Pets, and DIY (OnlyInYourState, Cuteness, eHow). Our media and marketplace brands are authentic and authoritative, reaching a large and growing passionate audience.

We work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our businesses forward. Check us out .

OnlyInYourState is a lifestyle and travel publication that helps millions of people discover the best things to do -- right in their own backyard. Launched in 2015, OnlyInYourState has published over 100,000 articles highlighting the hidden gems, little known attractions, and natural wonders of each of our 50 unique states.

OnlyInYourState currently has over 12 million social media followers across our network of pages on Facebook, Instagram, and Pinterest. We are Comscore's third largest Travel + Information website. We love to show our readers all the wonderful things to see and do in every state in the nation, and we proudly support local businesses every chance we get. OIYS embraces inclusivity, and we welcome creative minds from all backgrounds.

The Social Media Coordinator will be responsible for helping grow our digital presence across multiple platforms including, but not limited to: Facebook, Instagram, Pinterest, Flipboard, and Twitter. This role will assist in the planning and execution of social media strategies that will take on a variety of forms. You will also manage OnlyInYourState Facebook Groups by way of interfacing with community and contractor moderators.

Ideally, you are proactive self-starter with a keen eye for details, endless sparks of creativity and a passion for learning more about social media marketing and digital new media. You have a basic understanding of the online content ecosystem and a strong background in social media marketing. You are also proficient with design programs (Adobe Photoshop, Canva, or similar) and able to create basic assets for social media campaigns.

You'll Report To: Sr. Editor, Social Media

A typical day as a Social Media Coordinator might include:

• Assist in scheduling or publishing posts on various social media platforms.
• Gathering analytics data for the various OnlyInYourState profiles and pages.
• Assist in analyzing the performance data and creating strategies to hit outlined KPIs.
• Creating design assets to be used on various social media platforms as posts, stories, pins, storyboards, and more.
• Assist in the creation and maintenance of a social media calendar that aligns with the overarching brand editorial calendar.
• Monitoring and moderating social media profiles.
• Perform other creative tasks and projects as necessary to support social media objectives.
• Assist Sr. Editor as needed with our social media strategy.

What you have:

• Bachelor's degree (or higher) in Marketing, English, communications or related field or equivalent related experience.
• A minimum of 1-2 years of recent social media experience.
• Excellent copy editing skills and proficient in AP Style. Has experience using skills to create exceptional content for social media.
• Familiarity with basic social media marketing concepts for Facebook, Instagram, Pinterest, and Twitter.
• Knowledge of online metrics and statistics reporting tools such as Google Analytics.
• Experience with design programs (Adobe Photoshop, Canva, or similar).
• Strong collaboration, communication and interpersonal skills.
• A willingness to learn and share your knowledge with the team.
• We're casual and informal but we work hard and work responsibly. Personal accountability goes a long way. We believe we are the change

You'll be successful if you are passionate about social media marketing and have a firm understanding of what it takes to represent and grow a brand cohesively across various social media platforms.

What We Have:

Leaf Group is among the 2022 & 2019 Built In LA Best Places To Work

Among Comparably's 2021 Best Companies for Company Culture, Company Perks & Benefits, Company Compensation, Best CEO for Diversity, and Best CEO for Women

eHow is the 2019 & 2020 People's Choice and official Webby Winner for Social Video/How To-DIY

OnlyInYourState is ranked the #3 Travel and Information Site (ComScore)

Well+Good is the 2019 People's Choice winner of the Webby's Award for Best Lifestyle Brand

Leaf Group is among TalentDesk's 2019 Best Companies To Work For

Well+Good is the 2018 winner of Fast Company's Most Innovative Company AwardMyPlate is the 2018 winner of the Webby Award for Best Design

Winner of the 2017 Best Company for Diversity award Comparably

For full-time permanent roles:

Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)

Gender neutral family leave

Paid-to-play vacation rewards

Discretionary unlimited vacation time

Employee discounts for Saatchi Art, Society6, and Deny Designs

Process:

Step 1: A video/phone call with a member from our Hiring Team. In this call, we will cover the basics of the role and our company, and discuss a high level overview of your past experiences, goals, and interest in this role.

Step 2: A call with your potential manager or someone from the hiring team to dive deeper into your experiences and goals.

Step 3: A short assessment to help us see your skill sets as they relate to the role we have. We will review this in Step 1.

Step 4: Depending on the role, interviews with key stakeholders from the role (could be 1 or up to 3) who will dive further into the role with you and answer any questions you may have.

Leaf Group is a diverse, equitable, and inclusive workplace that reflects our customers and the world we live in. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our roles. Leaf Group is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

Agency Disclosure: If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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