Sr Analyst, Marketing Strategy
Ricoh USA

Job Info

---

POSITION PROFILE

The Senior Analyst, Marketing Strategy will primarily support the development of Ricoh's Digital Services strategy by analyzing external market and competitive intelligence, and internal customer data to identify strategic opportunities and assess Ricoh's ability to win in those markets. The Senior Analyst will also support day-to-day Marketing reporting and analysis to make recommendations to improve Marketing execution. The Senior Analyst will be hypothesis and insight driven, deliver output in tight timelines, and able to synthesize qualitative and quantitative analysis into actionable insights for an executive audience.

JOB DUTIES AND RESPONSIBILITIES

Strategic development
* Align with Marketing leadership, the Digital Services Center and Portfolio teams on current strategic priorities and direction, and hypotheses to be tested and validated
* Define workplans to support strategic priorities and hypotheses to be tested and validated
* Define framework, analysis and research needed to support and test strategic priorities and hypotheses
* Create strawman outputs to develop executive storylines, guide analysis and define data needs
* Work with the Market and Competitive Intelligence team to identify research and data needs
* Work with the Market and Competitive Intelligence team to summarize research into actionable insights and recommendations
* Work with the Customer Reporting and Digital Analytics teams to identify internal customer data needs, and analyze customer data
* Create models and financials to support quantitative assessment of opportunities
* Create frameworks to support qualitative assessment of opportunities
* Socialize analysis and research to gain buy-in and alignment with key stakeholders
* Create final executive outputs including detailed business cases, with recommendations supported by data, analysis and validated hypotheses
* Present or support presentation of material to leadership

Reporting and analysis
* Working with Customer Reporting and Digital Analytics teams, create reports and dashboards for Marketing and Sales leaders
* Analyze Marketing performance and develop recommendations to improve tactical execution

QUALIFICATIONS (Education, Experience and Certifications)

* Business undergraduate degree or MBA
* 3+ years in strategy consulting or 2-3 years in corporate strategy, planning, or business intelligence role

KNOWLEDGE, SKILLS AND ABILITIES

* Hypotheses driven: avoids boiling the ocean, prioritizes the work that will drive the most value, and able to adjust hypotheses and change directions depending on what the analysis says
* Strong and mature business acumen
* Analytical mindset with good quantitative skills and able to structure qualitative information
* Insight driven: able to synthesize high volume of data and research into actionable insights
* Executive communication skills: able to take detailed analysis and present it in visual and easy to understand way; able to develop executive story lines from complex information and confident in presenting to an executive audience
* Self-aware: reflects and is honest about strengths and development opportunities; seeks and accepts feedback, and asks for help when needed
* Organized and able to manage different work on tight timelines; communicates progress frequently and re-prioritizes work based on business needs and resources
* Attention to detail, ensuring numbers foot and make sense, and consistency and cleanliness in presentations and outputs
* Strong collaborator and team player
* Strong PowerPoint and Excel skills, including modeling capabilities
* PowerBI skills preferred but not required
* Exposure to Oracle tools (Sales Cloud, Eloqua, Hyperion, OBIEE), Google Marketing Platform and Analytics preferred but not required

Visa Sponsorship is not offered for this position.

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

This job has expired.