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The Division of Development and Alumni Relations has an exciting opportunity for a Sr. Director, Digital Engagement Marketing to work in Coral Gables, FL.
The Division of Development and Alumni Relations supports and promotes the mission, purpose and priorities of the University of Miami through fundraising and engagement by building and nurturing strategic philanthropic relationships to improve and transform the lives of individuals and communities. We are committed to values central to the Division-Service, Gratitude, Trust, and Partnership-which guide our strategic thinking, decision-making, and day-to-day interaction with each other and our stakeholders.
The Sr. Director, Digital Engagement Marketing is responsible for creating a cutting-edge digital-first program to dramatically increase engagement and grow financial support from constituents including alumni, students, families, donors, and friends of the University. The Sr. Director is an important leader who collaborates on all aspects of digital marketing for engagement and fundraising for the Division of Development and Alumni Relations by overseeing strategies for email fundraising, digital advertising, SEM, SEO, text messaging, social media, social listening, digital design, and more.
As the Digital Engagement team leader, the Sr. Director is an innovator who sets the vision for redefining the philanthropic giving and engagement experience for the University of Miami community of alums, donors, and students through digital outreach. The Sr. Director is a leading expert, strategic leader and champion for digital fundraising and engagement best practices partnering with Digital Engagement +Philanthropic Giving leadership, including Philanthropy Experience, Gables/RSMAS, and UHealth/UHealth/Grateful Patient Philanthropic Giving teams to assist in supporting institutional days of giving, alumni participation rate efforts, donor retention, pipeline lead generation, and other special initiatives.
This position manages a team of seven and reports to the Assistant Vice President, Philanthropic Giving + Digital Engagement. The Digital Engagement team's objective is to collaborate and execute a digital marketing engagement strategy to target audiences with the right messages, via the right vehicles, at the right time, to increase the effectiveness of solicitations and engagement.
Create a best-in-class digital engagement marketing experience for donors by leveraging digital strategies to increase alumni engagement and giving to the University. Partner with the Assistant Vice President, Philanthropic Giving + Digital Engagement to define a vision for how digital marketing and engagement will optimize the organization's goal of enhanced and sustained engagement and giving from targeted audiences.
Set the direction and optimization for marketing automation and bespoke constituent journeys for fundraising and alumni engagement.
Participate in Digital Engagement + Philanthropic Giving planning meetings to understand broader marketing strategies and recommend integrated tactics to support giving, donor retention, philanthropy education, and engagement.
Partner with Philanthropic Giving + Digital Engagement leadership by co-managing and facilitating Giving Day as well as other digitally focused giving or engagement initiatives such as the DMV license tag program.
Foster a culture of continuous learning, analysis, and improvement. Identify and troubleshoot challenges to the digital engagement experience and work with appropriate colleagues to recommend solutions across teams.
Support the social media team to ensure a holistic content strategy across all alumni channels supports the fundraising and engagement goals. Identify opportunities to engage key social influencers and volunteers to promote and advance key alumni initiatives.
Provide creative and content direction to designers in alignment with program strategy. Partner with Development Communications and University Communications to uphold brand guidelines.
Regularly evaluate programming, emerging digital technologies, dual ask, and other partnerships with Lifelong Engagement, schools, and units, as well as various medical units, to ensure integration with strategies for increasing alumni donors. The leader will also partner with Development Resources team to identify how to utilize and optimize internal giving or engagement scores and multi-variable predictive indices.
Be aware of and conversant about best practices and benchmarking with peer institutions. The Sr. Director will also establish annual goals and associated metrics, utilize dashboards and reports to monitor progress, and share ongoing results with the team unit and divisional leadership.
Oversee vendor relationships with digital fundraising agencies and/or consultants. Partner with the Assistant Vice President, Philanthropic Giving + Digital Engagement to define and maintain a technology roadmap for the team in alignment with strategic priorities.
Attract, retain, and develop highly effective and skilled professionals. Drive the establishment of performance goals and provide on-going feedback, coaching, and development to enhance the team's performance and capability, to facilitate open communication, and to encourage continuous development.
Assist as needed with other Digital Engagement or Philanthropic Giving efforts to support alumni participation, revenue, or similar strategic goals.
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